Legendary Lionel Messi was honored by J&T Express as Global Brand Ambassador

Football star Lionel Messi has been named J&T Express’s global brand ambassador. Messi is an inspiration to athletes of all generations because he is a humble, hardworking, and dedicated individual who shares the principles that guide J&T Express.


Lionel Messi, a football superstar and a worldwide symbol in the sports world, has been named the first global brand ambassador for logistics company J&T Express. The seven-time Ballon d’Or winner is well-versed in the never-ending quest for perfection and perseverance that characterizes J&T Express.

J&T Express Signs Lionel Messi As Its First Global Brand Ambassador - Construction Business News Middle East

The fact that Messi has contributed so much as the team’s leading scorer demonstrates his belief in giving back to society, much like J&T Express’s dedication to serving the communities in which it operates. When asked about his success off the field as well as on it, Messi said it was mostly due to the teamwork of his teammates. In line with this, J&T Express is working with local network partners to provide customers in all of its global markets with the best technology-enabled solutions.

Grupo T21 on X: "J&T Express, proveedor global de servicios logísticos, anuncia a Lionel Messi como su Embajador Global de Marca. #GrupoT21 #Logística #Messi #JTExpress https://t.co/zvBtY8S7hR" / X

Messi will help raise J&T Express’s profile as a leading logistics provider, an all-in-one e-commerce expert at every stage of the supply chain, and an ardent believer in and doer of the “better together” philosophy as part of his partnership with the company.”We are honored and excited to collaborate with Lionel Messi as our global ambassador,” commented Rachel Liu, worldwide branding director of J&T Express, in response to the news. His work ethic, humility, and devotion are in line with the ideals that we infuse at J&T Express; he is an athlete that transcends generations.

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Messi has been an example to many people with his perseverance and success. Our core principles of creating a compassionate, accountable, and long-term company are profoundly aligned with this.In the time since its debut, J&T Express has accomplished much. We are very much alike in our enthusiasm and will to always better ourselves. J&T Express aspires to create logistical solutions that link its customers to the world, much like the sport of football unites millions throughout the globe.

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“I am excited to be a part of this journey,” Messi stated.In its pursuit of a role in the revolution of the logistic service value chain, J&T Express has partnered with Messi to increase the visibility of the J&T brand and raise awareness of J&T products and services.With Messi’s signing on board, logistics provider J&T Express is kicking off a number of activations leading up to the holidays and the new year, including a social media campaign with the hashtag #JTBetterTogether.


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